August 2008
happysheep was featured in a weighty article published in August on Stuff and in The Press.
The article positions happysheep as "at the forefront of the movement towards localisation" and also refers to happysheep's "unique ability to allow members to build a real community around it, which is the real strength of the site."
May 2008
happysheep was featured in a double page article in the June edition of NetGuide Magazine.

Unfortunately we're not allowed to publish the article here, but it starts on page 16 and is available for sale from early May.
5 May 2008
In early May, Dylan had the opportunity to talk with StartUP about his experiences building happysheep. The interview includes questions on why we started happysheep, has it gone to plan, how we go about developing the site and much more.
10 March 2008
happysheep was mentioned in an article written by Peter Griffin titled "What's Sam Morgan's next move" where happysheep is positioned as a possible "next Trade Me" of New Zealand.